Wiha once again honored with the PLUS X Award as best brand 2025 - A strong signal at the right time
Schonach, March 2025 - The Wiha brand has been honored with the PLUS X Award as "Best Brand of the Year 2025" in the Tools category. This prestigious special award recognizes Wiha's outstanding innovative strength, top quality and user-oriented solutions in the hand tool sector.
The PLUS X Award jury based its decision on Wiha's consistent top performance: "Wiha stands for precision, innovation and the highest quality in the tool sector. The brand develops solutions that not only impress with their durability, but also with their ergonomic and functional properties. With its innovative strength, Wiha has more than earned the title of 'Best Brand of the Year 2025' in the tools category."
Award comes at the perfect time
The renewed honor could hardly come at a better time: At the beginning of the year, the company launched a comprehensive refresh of its corporate design. With new design elements, a more harmonious brand world and a completely revamped online presence, Wiha is more future-oriented and customer-friendly than ever. The company website impresses with clearer navigation, an optimized search function, restructured categories and revised product detail pages. Thanks to technical improvements, the website now delivers relevant results faster and offers an even more intuitive user experience.
"Our aim was to make Wiha visually and digitally even clearer, more modern and more user-friendly - in line with our positioning as one of the leading providers of innovative hand tool solutions," explains Sven Wilde, Head of Central Marketing at Wiha. "The fact that we have now also been recognized as the best tool brand in 2025 shows that our brand image and our consistent brand strategy are not only perceived and appreciated by our customers, but also in the industry.
With a fresh design, digital development and future-oriented tool solutions, Wiha is not only "tightening the screws" visually, but also in terms of innovation - and once again underpins this with the title of best tool brand 2025.
About the PLUS X
The PLUS X Award is the world's largest innovation prize for technology, sport and lifestyle. It recognizes brands for their quality and innovative edge and has been setting standards for outstanding achievements in product development and design for almost 25 years.
About Wiha
Wiha is one of the world's leading manufacturers of hand tools for professional use in industry and trade. Founded in 1939 as a small family business, Wiha is now a globally operating company - still owner-managed by the Hahn family. The extensive Wiha range includes tool concepts, systems and sets, screwdrivers, torque tools, multitools, pin wrenches, bits, pliers, soft-face mallets, electrical solutions and more. In 2022, the company, headquartered in Schonach in the Black Forest, received the honorable distinction of being one of the "TOP 100" most innovative medium-sized companies in Germany for the third time. In 2019, Wiha received the German Brand Award and the Red Dot Brand Award "Best of the Best" for its excellent brand work and development.
Contact us
Anne Jakubowski -pr@wiha.com
PR & Marketing Communication Wiha
Award comes at the perfect time
The renewed honor could hardly come at a better time: At the beginning of the year, the company launched a comprehensive refresh of its corporate design. With new design elements, a more harmonious brand world and a completely revamped online presence, Wiha is more future-oriented and customer-friendly than ever. The company website impresses with clearer navigation, an optimized search function, restructured categories and revised product detail pages. Thanks to technical improvements, the website now delivers relevant results faster and offers an even more intuitive user experience.
"Our aim was to make Wiha visually and digitally even clearer, more modern and more user-friendly - in line with our positioning as one of the leading providers of innovative hand tool solutions," explains Sven Wilde, Head of Central Marketing at Wiha. "The fact that we have now also been recognized as the best tool brand in 2025 shows that our brand image and our consistent brand strategy are not only perceived and appreciated by our customers, but also in the industry.
With a fresh design, digital development and future-oriented tool solutions, Wiha is not only "tightening the screws" visually, but also in terms of innovation - and once again underpins this with the title of best tool brand 2025.
About the PLUS X
The PLUS X Award is the world's largest innovation prize for technology, sport and lifestyle. It recognizes brands for their quality and innovative edge and has been setting standards for outstanding achievements in product development and design for almost 25 years.
About Wiha
Wiha is one of the world's leading manufacturers of hand tools for professional use in industry and trade. Founded in 1939 as a small family business, Wiha is now a globally operating company - still owner-managed by the Hahn family. The extensive Wiha range includes tool concepts, systems and sets, screwdrivers, torque tools, multitools, pin wrenches, bits, pliers, soft-face mallets, electrical solutions and more. In 2022, the company, headquartered in Schonach in the Black Forest, received the honorable distinction of being one of the "TOP 100" most innovative medium-sized companies in Germany for the third time. In 2019, Wiha received the German Brand Award and the Red Dot Brand Award "Best of the Best" for its excellent brand work and development.
Contact us
Anne Jakubowski -pr@wiha.com
PR & Marketing Communication Wiha