A true sensation awaits trade fair visitors from Wiha in Cologne this year, affirms the manufacturer, alongside numerous new innovations and sophisticated concept solutions. Wiha is set to announce a revolutionary invention in the field of fastening tools which truly represents a quantum leap in the history of hand tools. Additions to the portfolio with guaranteed sell-out are also being showcased to retail trade visitors, a product of Wiha's segment- or target-group-oriented development work.
The new 115-piece Electrician's Competence XXL 2 case generation is a prime example of enhancement to Wiha's product portfolio and segment-oriented work. Tailored to the needs and requirements of users in the electricians' trade, the manufacturer's product line has taken huge steps forward in its evolution in terms of breadth, structure and quality. Close collaboration and an extensive exchange of information with users provide Wiha with a clear definition of needs and a sharp vision of its product development strategy.
The sparkover-safe Wiha dowel racket, automatic stripping pliers, an automatic crimp tool and the multi-functional Wiha torch with UV light and laser are just a few examples of the range’s optimisation which Wiha will be pulling out of the hat in Cologne. Other new products comprise the fluorescent electrician's ruler, an electrician's spirit level, coloured, luminescent L-keys, the Stubby VDE screwdriver bit holder just under 10 cm long and the impact perfect bits in the new bit concept. "We wish to provide retailers with what users really want and need in an easy-to-understand, user-friendly way which is also advantageous to retailers. Items such as the new bit concept or our case solutions demonstrate perfectly how we unite these goals. We are sure that this is the best way to serve both users' and retailers' interests equally in a single approach," explains Ronny Lindskog, Wiha's Director of Sales and Marketing.
Wiha won't be revealing how it is taking the Wiha product portfolio to a completely new level until a product presentation scheduled for March, shortly before the trade fair opens. Lindskog continues: "We have managed to develop a hand tool, the likes of which no-one has ever seen before in terms of shape and characteristics. We can't wait to make work easier for users and show the market what we have managed to achieve with our development work."
Learn more at the Wiha booth at Stand F001/G002 in Hall 10.1 at the Cologne International Hardware Fair with more than 2,600 exhibitors from 55 countries.
