The well-known German hand tool manufacturer and tool range provider Wiha will be presenting an innovative end-to-end package of product, system and concept solutions in Dubai from 26-29 November 2024. The Wiha team from the dedicated unit for import partnerships sees the trade fair appearance at the Big5 as a “perfect match”. Potential partners from the highly innovative UAE region will be offered a pioneering concept with great potential for multi-channel sales that sets new standards. Wiha's understanding of long-term and trusting cooperation is based on the values of mutual respect, integrity and shared growth. In line with the motto “Be a member of the Wiha Family”, Wiha is looking forward to forging new partnerships in Dubai.
Tools that work for you
This Wiha claim illustrates the brand promise and core vision of the company: Wiha tools make everyday work easier for professionals, supporting their skill development and personal success. The comprehensive service concept is always at the forefront. And if you think “tools” only means classic hand tools such as screwdrivers, pliers and hammers, think again. The constantly growing product range, which currently comprises a total of 16 product categories, is characterised by one special feature: It offers customised solutions for the challenges and needs of current and emerging industries and sectors – whether in the form of innovative individual products, pre-configured tool sets, efficiency-enhancing screwdriving systems or application-specific mobile solutions.
Multi-faceted offer for import partners
Together with the associated opportunities for international trade and import partnerships, this results in a powerful bundle with enormous growth potential. Since its strategic reorganisation around 10 years ago, Wiha itself has had a consistently strong track record of success and equally impressive growth. The company's new identity as a solution-oriented concept provider has resulted in increasing sales figures and returns, which are well above the industry average.
Denis Beganovic, Head of Sales Import Partner, explains: “For decades, we have been developing products by working in close and intensive collaboration with the people using them. Each innovation is characterised by a clear benefit and added value that corresponds directly to a real need in the market – be it in terms of increased efficiency, ensuring maximum safety in use or, for example, saving time. This approach, coupled with the diverse range of products, offers a high-performance, high-potential starting point for importers and wholesalers in terms of multi-channel opportunities and additional sales – in line with the motto ‘One pillar is not enough’...”
Tools for the markets of the future
Beganovic is also convinced that a “piece of the future” belongs to those who recognise and seize the opportunities of a future-oriented product range: “The dynamics in today's industries and growth markets are enormous. Forward-looking solutions and concepts are required not only for new technologies, but also for completely new sectors and fields of work. With the literal ‘right tools’, you can not only keep pace with the major trends, but also actively take on the role of a trendsetter involved in shaping the future – with the corresponding above-average growth success and sustainable business development.”
Electrifying focus
Concentrating on the increasingly specialised electrical trade, the Wiha portfolio offers a wide range of insulated, VDE-certified solutions. The family-owned company can draw on over 50 years of experience in the development of insulated products. In Germany, this makes Wiha one of the leading hand tool brands for electrical professionals. Thanks to this expertise and its close proximity to users, Wiha has also succeeded in recognising new potential in the electrification trend at an early stage and seizing it proactively. In rapidly growing market segments such as e-mobility and renewable energies, Wiha is now recognised as a pioneer in the industry with a range of forward-looking solutions and product categories. In addition, the company offers extensive equipment for professionals, such as torque tools, ESD or mechanical product groups for the automotive, aviation, gas & oil and construction industries. Comprehensive tool sets in cases, bags or backpacks also cover the requirements of a wide range of target groups. The Import Partnerships department, newly established in 2023, ensures consistent and professional collaboration, support and contact with importers worldwide. Successful examples of support measures and offers include the individual development of marketing and sales approaches with partners in their respective regions.
85 years of Wiha: Tradition and innovation go “hand in hand”
This year, Wiha is celebrating its 85th anniversary – a milestone that provides an opportunity to look back on the company's successful history. Regular product design awards, such as the Red Dot, iF or German Design Award, confirm the company's claim to be one of the leading drivers of innovation in the industry. Recently, the German manufacturer was also awarded the PLUS X Award as the “best brand” for 2024 in the category “tools”. In 2022, Wiha was chosen to be among the TOP 100 most innovative companies in the German SME sector for the third time.
All in all, Wiha will be presenting a compelling and comprehensive offer in Dubai, inviting you to become part of the “Wiha Family” and together shape, define and drive the hand tool market in the Big5 catchment area.
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Company
Wiha Werkzeuge GmbH
Obertalstrasse 3–7
78136 Schonach
Germany
Head of Sales Import Partners
Denis Beganovic
Tel: +49 7722 959-195
E-Mail: import.partners@wiha.com
PR & Marketing Communication
Anne Jakubowski
E-Mail: pr@wiha.com
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Image caption 1:
Denis Beganovic, Head of Sales Import Partner Wiha, is particularly looking forward to establishing and developing new partnerships in Dubai.
Image caption 2:
The extensive Wiha assortment includes not only innovative hand tool solutions, but also integrated tool sets and transport systems.
Image caption 3:
Various display and POS solutions made of wood are just some of the many building blocks Wiha has in store for its retail partners